CheckUps & Choices is a web-based program designed to help users assess their drinking habits and, if they choose to, manage their drinking. The program consists of two parts: the “checkup,” in which users evaluate and receive feedback on their drinking habits, and “choices,” which is a 3–12 month program for moderating or completely stopping alcohol consumption. Users can choose to complete only the first part or both. When users first enter the program, they fill out a free short screening questionnaire about their drinking habits; this is followed by feedback and general recommendations for treatment. Further progress in the program requires users to pay. The “checkup” is a series of assessments designed to thoroughly evaluate various aspects of users’ drinking habits, including motivations, consequences, etc. The developers state that the evaluation process contributes to users’ motivation to take action and control over their drinking. In the “choices” part, users select one of the alcohol management options offered: moderate or abstain. There are also options to abstain from gambling, marijuana, opioids, or stimulants. After users make their selection, the program leads them through a series of steps designed to educate users and encourage their self-reflection on their reasons and motivations to continue or change their drinking habits. Users also set personal goals and develop strategies. Subjects include motivation, getting started (e.g., setting personal rules and committing to them), keeping track (e.g., why keep track, what to say to others), triggers (e.g., identifying triggers), urge to drink (e.g., dealing with your urges), lifestyle (e.g., healthy alternatives), lapses, relapses, and other resources. Additional features include a tracker – where users can keep a daily record of their alcohol consumption – and push notifications (via email) designed to help users continue with the program.